GS1 - The global language of business

The business issue

In order for a retailer or foodservice operator to process or sell their goods they first need to load their systems with information relating to that product. These systems are the backbone of the supply chain and demand chain, driving:

• Warehouse management
• Transportation and logistics
• Invoicing
• Shelf space allocation
• Ordering
• Electronic point-of-sale (ePOS)
• Sales reporting
• Menu creation

If the data about a product is entered incorrectly into these systems then the consequences are serious, impacting efficiencies and incurring costly mistakes, which can lead to:

• Reduced sales
• Lower brand loyalty
• Greater opportunities for the competition
• Impact on trading relationships
• Invoicing errors
• Shipment errors
• Merchandising issues
• Transportation problems

The benefits of Global Data Synchronisation (GDS) ensure these issues are greatly reduced.